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IULIANA ANDRONACHE

founder & managing partner

Iuliana has a vast experience of over 25 years in various fields such as strategy, business management, financial, accounting, controlling, IT & IS  and cyber security, operations, corporate governance, etc.

Her strong and varieous knowledge has been acquired in top companies in the fields of energy, oil and gas, automotive, FMCG, such as Electrica, Chevron, GE, Toyota, InBev,  Alstom.

Iuliana has achieved exceptional results in:

  • establishing the business strategy and main strategic themes

  • improving the operational performance

  • treasury

  • re-engineering of the business  processes

  • integrated shared support service platforms

  • new budgeting and performance monitoring approach

  • profit optimization

  • restructuring and transformation of companies in difficulty

  • due diligence for mergers and acquisitions

  • IT and IS projects: SAP implementation, computer networks, defining and implementing the IT and security policies, BCP

  • insurance and risk management

  • tax optimization

  • human resources management: defining and developing teams, individual and team coaching & mentoring, training

Education

 

Faculty of Finance, Banking, and Accounting of the Academy of Economic Studies in Bucharest (1994).

Insead-Wharton Alliance - Advanced Global Leadership Development Program.

Lean Six Sigma Association - Executive Master Black Belt.

The Open University UK Business School - Management Diploma.

Member of CCF and CECAR.

Certified ANC trainer

Bucharest University Faculty for Orthodox Theology

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IONUT STANCIU

IT & cyber security

Ionut is partner of Smash Finance, consultant and trainer with relevant professional experience of over 15 years in various fields such as IT solutions, cybersecurity, business continuity, governance, etc., acquired in relevant companies in the field of IT services, banking and insurance such as IBM, BCR, Eurolife.

 

Ionut has delivered exceptional results in:

  • establishing the IT and cybersecurity strategy

  • improving IT and information security performance

  • implementing an information security management system

  • integrated IT shared support service platforms

  • implementing complete IT solutions

  • establishing and implementing business continuity plan including disaster recovery

  • defining and implementing governance in IT, cybersecurity, and business continuity

  • insurance and risk management

  • training

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Education:

Technical Bachelor and Master in Management at the Petroleum-gas University in Ploiesti (2004)

Master in Information Technology Security at the "Ferdinand I" Military Technical Academy in Bucuresti

Codecs and The Open University - Project Management

Lean Six Sigma International Association - LSSIAP Certified Green Belt

Internal Auditor for ISMS - ISO27000;

MCITP; LPIC-2; CECENT; ITIL.

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ALEXANDRA RADUNA

PR & digital marketing

Alexandra is our youngest team member, who has shown extensive in-depth knowledge of contemporary marketing theory and practices. She achieves fluent communication through digital means from the Adobe Suite such as InDesign, Photoshop, Illustrator & PremierePro. 

Alexandra has achieved exceptional results in creating the brand identity of SMASH Finance through:

  • Designing the website & logo

  • Managing all social media accounts 

  • Developing integrated marketing campaigns

Education:

Academy of Economic Studies - Faculty of Management - 3rd year

University for the Creative Arts - Fashion Marketing and Management - 2nd year

RGB Photography - Diploma in Photography